Feaist's Bakery

From Historical Hastings

Feaist's Bakery was a large local bakery chain with as many as thirteen outlets along the south coast by 1895. The company started out at number 6 Castle Hill Road from 1863 until around the 1950s. These premises were rebuilt in 1912 and again in 1935. These ​building​s were demolished in the 1960s to widen Castle Hill Road.

Advertising token
Source: British Museum

During the late 19th Century, they produced a number of 're-stamped' Napoleonic 10 centime coins bearing the name of the bakery as advertising tokens.

In addition to a steam-powered flour mill at Waterworks Road and the Ore (White) Mill which the company purchased from Isaiah Cheale in 1893; Cheale finding the mills to be unprofitable by then[1], with an adjoining corn, hay and straw stores, the business had a cafe, The Mikado at 21 Robertson Street (and 'The Scotch Cafe' at 39 Robertson Street[2]) and 1 Wellington Square, with retail branches at Hughenden Road, Mount Road, Queen's Road, Bohemia Road, Bexhill Road and Old London Road in Ore.[3].

The chain were placed into liquidation in 1916[4], being run in administration for a number of years, and eventually brought out by the founder of the Hastings & St. Leonards Observer, Frederick Parsons eventually becoming Henry King & Feaist Ltd by 1936 - the two companies of Henry King and Feaist having co-operated in a social sense for a number of years beforehand[5].

By the close of WW2, the chain had twelve stores around the borough; these being at 38 London Road, 26 Robertson Street, 5b Queen's Road, 120 Queen's Road, 16 George Street, 79 Mount Road, 476 Old London Road, 9 Hughenden Road, 56 Sedlescombe Road North, 79 Bohemia Road,489 Bexhill Road and 6 Castle Hill Road, with the main bakery in Shepherd Street[6].

A further outlet appeared during the 1960s with Henry King & Feaist's Bakery taking over what was previously Whicker's Tea Rooms in the High Street.


Images[edit]

References & Notes







  1. The Mills and Millers of Hastings and Environs p.195 (Wilcock 2025)
  2. Hastings & St Leonards Observer 20 December 1919 pg. 5
  3. Leigh Kennedy
  4. Hastings & St Leonards Observer 17 June 1916 pg. 2
  5. British Newspaper Archive Hastings & St. Leonards Observer 14 March 1936 Pg. 0022
  6. British Newspaper Archive Hastings & St. Leonards Observer 4 August 1945 Pg. 0003